Shifting car to bike with Love to Ride

Service Description

Love to Ride is a Bristol-based team of global cycling behaviour change specialists, who believe life is better when more people ride bikes. Love to Ride has been delivering its year-round campaigns with Gloucestershire County Council since 2021. By understanding barriers and motivators at the individual level, Love to Ride can better target participants with support, guidance, encouragement and incentives that are most likely to have the biggest impact on changes in behaviour, increasing cycling frequencies and, ultimately, replacing car journeys by bike.